Accurate and intelligent
Nedap’s iD Top is a ceiling-mounted RFID reader that replaces the pedestals normally installed at store exits. The iD Top can be utilized as a standalone RFID-capable EAS system and be easily integrated into a total RFID merchandise tracking solution at a later date. This was perfect for Under Armour since they weren’t ready for full RFID loss prevention and inventory management just yet.
Armed with positive results from their due diligence campaign, Under Armour decided it was time to initiate a test of the technology at a store in Ontario, CA. Nedap’s iD Top overhead reader was installed as a theft prevention solution at the store’s entrance. “The accuracy was incredible,” said Donnelly. “The intelligence of the system is such that it filtered out our competitors’ tags, which can cause traditional devices to alarm mistakenly. The other positive piece was that the cost for us was considerably less than Nedap’s competitors.”
From surfboard to laptop
However, while the system performed impressively, it still needed to win over store designers at the corporate level.
One of the most enduring complaints about aggressive loss prevention strategies is they can run counter to marketing and sales efforts. Whether it’s uniformed LP agents or devices that restrict customer access to products, retail executives are sensitive to any measure that may potentially degrade the customers’ experience. But when Nedap’s ceiling-mounted iD Top reader was put to the design test, it had no trouble passing.
“The previous EAS device was the size of a surfboard, however, the iD Top is about the size of a laptop computer,” explained Donnelly. “The store design team at corporate was absolutely ecstatic over the aesthetics of the iD Top. Something so small mounted ten feet high was just perfect.” It was so small, however, that it was initially a cause of Donnelly’s skepticism. “Honestly, it seemed too small to get the job done. That was my initial take,” he said. “But I was quickly proved wrong.”
No-brainer
Overall, the project has reflected positively on Under Armour’s AP department. “It was a big win. We were bringing the retail group a solution that was more accurate and more pleasing to the eye—and at a lower cost,” he said. “So at that point, adopting the Nedap solution as our North American standard was a no-brainer.” As of this year, all new and remodeled Under Armour stores use Nedap’s solutions for their EAS initiatives.
In the first eight months, the results have been exactly what Under Armour hoped for, according to Donnelly. “The collaboration with Nedap, both directly and through the integrator, has been phenomenal,” he added. “We’re now having conversations with Nedap about some sensor tagging needs and things that we could use in the future. Having that type of partnership is a tremendous benefit.”
The success is also why Donnelly now wishes he had been more aggressive in seeking out the opportunity for a more advanced solution—a mistake he advises his industry peers not to make. “I kicked myself for not actively looking earlier, and for not challenging my team to be looking,” said Donnelly. “My advice to other AP leaders is to not write things off by thinking that something looks too good to be true. Be open to challenging the status quo and willing to put new solutions to the test. We learned that openness pays big dividends, and it’s an important part of servicing any rapidly growing business that prides itself on innovation.”
