adidas shoes

Case Study adidas

High performance Loss Prevention

About this project

adidas selected Nedap's iD Top for loss prevention in their stores across the world.

Loss Prevention
Combining security and design
Used Products
iD Top

From humble beginnings in 1920, the adidas brand has become one of the most influential sports brands in the world. From an initial goal of providing athletes with the best footwear, adidas has stayed focused and consistent with the provision of the highest quality equipment to some of the world’s best superstars including Lionel Messi, David Beckham and Derrick Rose.

Customer challenge

Adidas resolves the conflict between security and design

adidas was looking for a solution that could solve the conflict between security and design. Since adidas did not want to install typical antennas in their flagship store in Madrid. They were looking for a way to create an open and welcoming entrance while still being able to secure the store.

Installing the iD Top

adidas found a good solution with the iD Top which is installed at the ceiling of the two entrances. The concealed RFID reader combines excellent detection performance with the smallest possible impact on Adidas’s store design.

Watch case study

RFID-based EAS at adidas

An Open Entrance

"adidas is always looking for open spaces to provide a good customer journey. However, there's always a conflict between security and design. In some stores there is no space for typical antennas on the floor, by installing iD Top at the ceiling of the entrances, the conflict between security and design is solved."

David Sancho Garcia
Store Developement Manager

We can get the same service level and the entrance is now more welcoming for the customer. And that’s exactly what we want to transmit to them.

David Sancho Garcia, Store Developement Manager