Nedap’s Orange Wavers: Meet Corey Daff

At Nedap, we are proud of the team that serves our customers. Each team member is a product-knowledge expert and enjoys every customer interaction. At Nedap, we are committed to being transparent in our approach to building relationships.

With this in mind, we’d like to introduce you to Corey Daff, Account Executive for Nedap:

How long have you’ve been with Nedap?
Although I’m fairly new with Nedap, I brought with me many years of experience in the technical space, as well as love for exceptional customer service. That’s why Nedap is a great fit for me.

What are your career highlights?
I was an IT Headhunter for 4 years post-college.

I also spent a couple years selling Oracle ERP/SCM/HCM/ back office software prior to moving into the Cyber Security software world.

What makes you successful?
I come from a very blue-collar family in Massachusetts and I feel that my work ethic and attitude towards hard work is what has made me successful.

Describe your passion for customer service.
Customer service most directly shows in my constant desire to be the best I can be. I always enjoy looking for and thinking about ways that things can be improved, especially when it comes to those who are close to me and I think this echoes in my relationships with my customers.

What do you think is the coolest feature of Nedap’s product suite?
Our dynamic beam steering ability is up there, as it allows our RFID-ready retailers to address loss prevention by leveraging the same RFID technology that drastically improves their stock/inventory management.

What’s the biggest challenge facing retail in your opinion?
With the current generation of buyers in the marketplace today, I think the customer experience that brands provide is of critical importance. I think the biggest challenge they are faced with is how to create an experience that allows their customers to seamlessly interact with the brand, whether at a retail store or via devices. The patience of the current generation of consumers (which I certainly fall into myself!) is exceptionally low, and the cost of brand loyalty is increasing, so retailers are going to need to find a way to grant more, for less.

What would your best friend say is your best quality?
To be honest, I guess I should ask them! I would have to guess that they would say either my enthusiasm or my loyalty as a friend.

What’s the last book you’ve read?
The Salt Fix, which is a super-interesting read for a health/fitness nerd like me. Specifically, it speaks to the impact of sodium on health and performance.

What is your favorite place in the world?
Growing up, my favorite place was the cabin my grandfather built in the woods of Maine. However, I would say these days I couldn’t deny that my favorite place to be is on the slopes!

What is your favorite movie?
I think my favorite that I’ve seen lately would be Ex Machina.

What is your favorite music?
Lately there has been a lot of The Black Keys in my life.

If you had a superpower, what would it be?
I’d love to be able to teleport to work, back home, to the fridge to get a snack – that would be ideal.

Come meet Cory and the other Orange Wavers at NRF PROTECT booth 830!

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