We are proud to announce the launch of a new product in our iSenseGo Label portfolio: a new RF-based security label specially designed for packaged meat goods.
Preventing the theft of packaged meats is a top priority for many supermarkets. As supermarkets, from Australia to Canada to the UK, see theft increasing, particularly of beef, our new security label is a proven and cost-effective way to prevent meat theft.
Ton Jansen, Global Tagging Expert at Nedap, elaborates on the launch of the new product. "Our extensive research and development efforts focused on improving our current label solution. We know that the demanding conditions in which meats are stored at low temperatures and in high humidity influence the performance of security labels. We are delighted to say that we increased the performance of our new Meat Label while at the same time lowering its price."
We increased the performance of our new Meat Label while at the same time lowering its priceTon Jansen, Global Tagging Expert
Different global food retailers have trialed the new meat label and expressed enthusiasm for the RF-based meat label. One of the most significant advantages of the new RF-based meat label is that retailers meet loss prevention goals regarding meat shrinkage against lower costs. In addition, as the new label isn't easily detuned in freezers, the risk of false alarms is low. The key to protecting meat products with RF is to avoid ‘detuning’, which is the change of frequency until the label cannot be seen by the EAS system anymore. As a consequence, our new Meat Label not only prevents theft but also contributes to a positive shopping experience.
As summer approaches, ensuring the security of packaged meats becomes increasingly important. Our RF-based meat label provides a practical solution to mitigate theft risks while ensuring product availability during the high-demand summer period. While retailers might be tempted to protect these high-theft items with spider wraps of hard tags, these anti-theft solutions lead to longer queues at the checkout and inconvenience for customers. Our label offers a customer-centric approach. It can be easily deactivated at every checkout, making your checkout experience like a summer walk in the park.
The meat label is available immediately for retailers and Nedap's business partners to order. The label can be applied through source tagging, in the distribution center, or in the store. The label is suitable for high-speed application and can be applied near the meat itself without the risk of detuning or detaching.
Interested? Nedap provides global food, health, and beauty retailers with a solid, well-experienced strategy and consultation on using labels and tags. Get in touch to learn how we can help you with your tagging strategy.