RFID: from sportswear retail’s best-kept secret to goldmine

Footwear and Sport Fashion

The athletic apparel market has many early RFID adopters amongst them. As a sportswear retailer, source-tagged brands will work to your advantage. Nedap gained extensive experience in the field of athletic apparel retail by teaming up with both brands and multi-label retailers.

Leverage RFID source tagged items from leading sports brands to unlock omnichannel

As technology has embedded itself in customer behaviour, shoppers switch between online shops, stores, social media channels, and marketplaces. As a result, brands and retailers are challenged to make this a seamless shopping experience.

Major sports retail brands are adopting RFID for generating stock visibility – which is a foundation for their omnichannel purposes. In addition to the examples mentioned above, well-known examples in the market are adidas, Asics, Converse, Nike, Superdry and Under Armour.

The objective for doing so is to create stock visibility and make sure products are available and easily accessible.

So how can you leverage RFID source tagged items from leading sports brands to kick-start your RFID journey? And can do you align bricks-and-mortar and online shopping experience and to ensure future-proof retail operations? We can help you out!


The rise of athleisure

Athleisure was a megatrend before COVID-19, but the pandemic has further blurred the lines between work and free time, and there is a rising acceptance of comfortable wear in previously more formal contexts. With fashion brands increasingly entering this segment, sporting goods players should leverage their innovation abilities and market knowledge in order to win.


Leap forward in online

The past year has seen a leap forward in online shopping, with many first-time users who we expect will stick with their new habits. Companies need to migrate from wholesale to DTC, putting digital commerce at the centre of the business model.


Supply chain flexibility

More agile supply chains have become a permanent feature on company agendas. In a post-COVID-19 world, characterized by shorter demand cycles, e-commerce and closer DTC relationships, they will be table stakes in some markets. Amid persistent uncertainty, it will make sense both to build stronger supply chain partnerships and explore alternatives such as near-shoring.

Key benefits
Fast implementation
Low tagging costs
Total stock visibility
Fast implementation

Sports fashion and apparel retailers usually are able to quickly prove their business case, like supply chain, loss prevention and sourcing do not necessarily need to be on board to start a project. Oftentimes only an RFID reader, a mobile device and a cloud-based software provider are needed when the project commences.

Check out iD Cloud Store solution
Low tagging costs

A key benefit for multi-brand retailers who are looking into RFID implementation is the fact that the tagging costs are a lot lower, compared to similar projects at vertically integrated retailers since brands are taking care of their own source tagging.

Discover more RFID benefits for sportswear retailers
From multi-brand sports retail's best-kept secret to goldmine
Total stock visibility

A high stock accuracy and stock visibility enable brands to make merchandise simply available and “be ready to sell” across all different sales channel. Achieving (total) stock visibility across the multiple channels is the foundation to route and orchestrate customer orders, wherever they come from, or they need to be delivered to.

Check out iD Cloud Supply Chain solution
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Aktiesport RFID


Sports Unlimited Retail

“Our foremost goals are to raise our in-store inventory accuracy and improve the on-shelf product availability, which will lead to improved sales both in-store and buy-online and ship-from-store orders."

Wouter Grob
Buying & Merchandise Director
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