Sports Unlimited Group


How to Leverage RFID Source Tagged Items From Leading Brands to Unlock Omnichannel

Sports Fashion and Apparel Retail, hosted by Zebra

In this webinar Madalynn Lauria, Global Account Executive and Sports Retail specialist at Nedap and Mark Thomson, Zebra EMEA Business Development Director team-up. They will be explaining how multi-brand sports fashion and apparel retailers can leverage RFID source tagged items from leading sports brands to kickstart their RFID journey. This will help to align bricks-and-mortar and online shopping experience and to ensure future-proof retail operations.


In this webinar the following topics will be discussed:

  1. Specific current market trends
  2. Omnichannel trends
  3. Why increase the available (sellable) stock across all channels
  4. Why RFID; benefits for multi-brand sports fashion and apparel retailers
  5. Real-life examples of RFID in multi-brand sports fashion and apparel retail
  6. How to get started


  • 30-minute webinar
  • 15-minute Q&A
  • English spoken

Watch it here


Victoria Angell – Marketing Manager EMEA at Zebra Technologies

Madalynn Lauria – Global Account Executive at Nedap Retail

Mark Thomson – Retail Industry Director EMEA at Zebra Technologies