In recent years, retailers have been massively adopting RFID technology. This is driven by the quest for operational efficiency, as well as the improved customer experience that RFID solutions can provide. The benefits of RFID in fashion retail center around product availability and omni-channel capabilities, but it can also be used for more customer-friendly loss prevention, also known as electronic article surveillance (EAS). The implementation of RFID also opens the opportunity to increase the speed of checkout. This allows retailers to offer fast self-checkout services and minimizes the time spent at an employee-operated checkout.
One of the most frequently mentioned objectives for minimizing time spent at the checkout is to improve customer-friendliness. Also, a growing number of retailers use RFID to prevent long lines at the checkout, in order to be compliant with Covid-19 regulations restricting the number of visitors in stores.