Retailers have a big problem! Gone are the days when customers shopped at brick-and-mortar stores because they needed to. Now, they only shop in them when they want to. Said differently, the rise of online retailing has changed the industry landscape forcing retailers to focus on the customer experience rather than just the products they sell.
In this guide
The Mobile Commerce Challenge
Retailers have a big problem! Gone are the days when customers shopped at brick-and-mortar stores because they needed to. Now, they only shop in them when they want to. Said differently, the rise of online retailing has changed the industry landscape forcing retailers to focus on the customer experience rather than just the products they sell.
Cutting Edge vs. Bleeding Edge
Now that LP/AP executives’ fears regarding increased shrink have been confirmed, where do they go from here?
How RFID Solves Mobile Commerce Woes
The most successful LP/AP professionals understand how RFID technology is the most viable solution to their mobile shrink-causing woes.
