Why increase the available (sellable) stock across all channels?
As technology has embedded itself in customer behavior, shoppers switch between online shops, stores, social media channels, and marketplaces. As a result, brands and retailers are challenged to make this a seamless shopping experience.
Knowing the flow, the location and the status of merchandise
Major sports retail brands are adopting RFID for generating stock visibility. This is a foundation for their omnichannel purposes. Well-known examples in the market are Adidas, Nike and Under Armour.
The objective for doing so is to create stock visibility and make sure products are available and easily accessible.
How to get started for sports fashion and apparel retailers
The success of an RFID project lies in stripping away complexity. This e-book explains various ways of how to implement a successful RFID project in a multi-brand retail environment.