Álvaro Moreno store

Álvaro Moreno

Álvaro Moreno unlocks omnichannel services with Nedap

RFID technology from source to store as main pillar for digitalization strategy

Groenlo, The Netherlands – November 25, 2019

Fast-growing Spanish menswear brand Álvaro Moreno has selected iD Cloud, Nedap’s leading RFID-based inventory visibility platform. The deployment of the RFID solution at source of production, in the distribution center and throughout the fifty stores across Spain started in June 2019 and was completed in September 2019.

Álvaro Moreno leverages RFID for complete traceability within the supply chain. “We believe RFID is a main pillar in our digitalization strategy as this allows us to close the gap between online and brick-and-mortar store experience”, says Álvaro Moreno, CEO of the menswear brand.

We selected Nedap because of their extensive experience within RFID projects

Álvaro Moreno, CEO at Álvaro Moreno

“Ultimate customer satisfaction is very important for our current and future success. That is why we recently implemented omnichannel services such as BOPIS (Buy Online, Pick up in Store) and BORIS (Buy Online, Return in Store). In order to do this successfully, inventory accuracy as provided by RFID is key. For the future, we are considering to offer services like ship-from-store, mobile payment and self-checkout as well”, he continues.

Rapid implementation

Álvaro Moreno wanted to roll-out nationwide at a fast pace and was looking for a reliable partner. "We selected Nedap because of their extensive experience within RFID projects. This enabled us to quickly deploy this technology throughout our fifty stores in just three months.”


Nedap’s iD Cloud software suite is a Software-as-a-Service solution specifically developed for retail RFID applications. It offers retailers the quickest route to implement RFID and improve their in-store inventory accuracy to over 98%. Álvaro Moreno integrates iD Cloud with the Comerzzia POS-system. This enables seamless data transfer and provides the most accurate real-time business information.

Ilse Protsman
Marketing Communication Manager
Ilse Protsman

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