Product authentication ensures that the product is precisely what it is supposed to be. The objective is to provide each product with a secure, counterfeit-proof, unique identity, which is the foundation to quickly and securely authenticate products along their journey. Also, new laws and regulations are in the making, aiming to improve labor conditions, environmental impact, and, finally, the quality of the products. Furthermore, the unique identification of products is fundamental to enabling traceability across the supply chain.
Digital Identity Management
The iD Cloud platform can handle or capture unique, secure digital identities through application programming interfaces (APIs) from third-party identity management systems. If products carry a unique identity, you can consider this a digital replica of a physical object. For example, the Electronic Product Code (EPC), encoded into the RFID tag and printed as a QR code on the label, is a digital identity. In addition, the chip-inherent Transponder ID (TID) and other technologies can be combined for an added security level, e.g., cryptography, digital watermarks, or invisible DNA.
The unique identifier is the access key to the EPCIS repository, where information about each product's place of origin and other data is stored. The iD Cloud platform enables tracking and tracing information about where, when, and how products were made. As the tagged products move through the supply chain, it can be determined if an item originated from the correct source. In addition, when a specific product needs to be verified, e.g., by brand inspectors, customs agents, or even consumers, it is possible to check the authenticity.
Grey Market Identification
Registering the destination of outgoing shipments to validate where EPCs belong.
With item-level product authentication, brands and retailers can mitigate risk and maintain brand integrity. By giving every product a unique digital identity, it is possible to keep control of when, where, and how products are produced, where they have been shipped, and in which channels they are sold.
- Digitize products meet legal requirements to equip products with a Digital Product Passport (DPP)
- Check product provenance
- Combat product counterfeits
- Protect brand equity
- Identify grey market diversion
- Give consumers confidence and peace of mind.
- Support customs authorities to differentiate genuine vs. counterfeit products.
- Enable circular business models (if the unique identity stays on the product after the sale)