Virtual Shielding
Eliminating the investment in physical shielding
Before deploying Nedap’s iD Cloud solution, Superdry was facing a significant financial investment in physical shielding of stock rooms. This was necessary to complete the refill of products from the stock room to the sales floor. During the pilot phase of the RFID project, physical shielding in the form of metallic paint was used. This still led to significant bleed, forcing store staff to reduce the read power on the handheld device. “We couldn’t increase the read power of the handheld any further, as this would lead to unwanted detection of items beyond the walls. On thirty percent read power it took us two and a half hours to count the entire store, while the same count using Nedap’s Virtual Shielding™ (patent pending) takes twenty-five minutes, without the need to physically shield our store” Eastwood says.
Laura Wells
Retail Operations Manager
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