Case Study Fiorella Rubino

A complete shopping experience

Fiorella Rubino store front

About this project

Nedap’s iD Top RFID overhead reader for electronic article surveillance has been installed in 170 Fiorella Rubino brand stores throughout Italy. The RFID rollout at the Fiorella Rubino stores is part of Miroglio’s Retail 4.0 initiative, aimed at improving its overall retail efficiency, loss prevention, and service level.

Client
Fiorella Rubino
Sector
Fashion
Solutions
Loss Prevention
Challenge
Richer and more complete shopping experience
Stores
170
Used Products
iD Top
Fiorella Rubino logo

Fiorella Rubino is part of the Miroglio Group, an Italian industrial company operating since 1947 in textiles and fashion. Miroglio Fashion is responsible for the creation and selling of 11 women’s fashion brands distributed worldwide throughout a network of 1,188 mono-brand retail stores and 2,400 trade clients with multi-brand stores and a significant presence in the most important international department stores.

Customer challenge

Fiorella Rubino

Miroglio Fashion’s main challenge was how to use technology to provide their customers with a richer, more complete shopping experience and increase and improve the efficiency of their stores. The RFID roll-out at Fiorella Rubino is part of Miroglio’s Retail 4.0 initiative aimed at improving the overall retail efficiency.

"We want to bring the latest technologies to our stores to provide our customers with a richer, more complete shopping experience and to increase and improve the efficiency of our outlets."

Hans Hoegstedt
CEO at Miroglio Fashion
Our solution

iD Top roll-out in 170 Fiorella Rubino brand stores

For the 170 stores of the Fiorella Rubino brand, Nedap delivers its iD Top overhead reader in collaboration with Temera. Temera supplies its  TMR Core software platform that enables RFID-based product tracking.

In the stores, Nedap’s iD Top is used at the store exit to identify any unpaid item that is leaving the store. When an RFID label is read by the iD Top, the data is shared directly with the TMR Core platform through open API’s.

We willen de nieuwste technologieën naar onze winkels brengen om onze klanten een rijkere, completere winkelervaring te bieden en om de efficiëntie van onze winkels te vergroten en te verbeteren.

Hans Hoegstedt, CEO bij Miroglio Fashion