Digital availability - whitepaper


Increase digital merchandise availability without overstocking

In today’s shopping reality, the lines between physical and digital commerce are fading. For the last years, and accelerated during the COVID19-related lock-down periods, there has been an ongoing adoption of omnichannel concepts. With the adaption of hyperlocal fulfilment and a distribution approach of so-called “mini-DCs” organizational silos are becoming connected. And, consequently, orders originating from digital channels can be fulfilled from physical store locations. Because of this, a high ‘Digital Availability’ is the new driver for successful shopping experiences and happy customers.


In this whitepaper we will deep dive into:

1. Safety thresholds: the good, the bad, and the ugly

Thresholds are often applied to ensure “sellability” when dealing with high stock inaccuracies, which is a remedy that does not tackle the problem at its source.

2. Local vs. total digital availability

The characteristics of digital availability are different for various omnichannel-concepts, such as last-mile delivery and ship-from-store. Therefore, we distinguish the following variations of digital availability: local digital availability and total digital availability.

3. Knowing each item with RFID

To successfully increase digital availability, it is essential to know exactly where products are at the unique item level. Only this way, high stock accuracy will be achieved. This eventually creates end-to-end stock visibility.