Learn how Under Armour introduced a game-changing loss prevention strategy

After establishing a new standard for electronic article surveillance (EAS) technology for its North American stores, Under Armour does have one lingering regret. “I could kick myself for not discovering this solution sooner,” said Sean Donnelly, Director of Global Retail Asset Protection and Investigations for the premier activewear giant.

“I kicked myself for not actively looking earlier, and for not challenging my team to be looking,” said Donnelly. “My advice to other AP leaders is to not write things off by thinking that something looks too good to be true. Be open to challenging the status quo and willing to put new solutions to the test. We learned that openness pays big dividends, and it’s an important part of servicing any rapidly growing business that prides itself on innovation.”

Sean Donnelly
Sean Donnelly‎Director Global Retail Asset Protection and Investigations - Under Armour

In this guide

It was a big win.

”We were bringing the retail group a solution that was more accurate and more pleasing to the eye—and at a lower cost. So at that point, adopting the Nedap solution as our North American standard was a no-brainer.”

Challenge the status quo

My advice to other AP leaders is to not write things off by thinking that something looks too good to be true. Be open to challenging the status quo and willing to put new solutions to the test.

Looking at a future with RFID

While Under Armour is preparing to enable their stores with RFID capability for the future, they are not ready to fully leverage RFID for loss prevention and inventory control just yet.

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