fashionable loss prevention

Pimkie is reformulating – this includes the design of completely open entrances with a concealed EAS system

DSW Inc, headquartered in Columbus, Ohio, is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. DSW operates 431 stores and 42 states.

Customer challenge

Pimkie is speeding up its brand repositioning on the international market by reformulating its flagship stores, making them more omni-channel oriented, smarter and closer to consumers. The restyling of Pimkie’s flagship Store in Milan is a part of this. The plan involves the design of completely open entrances with unobtrusive article surveillance systems that do not block the view on the merchandise yet emphasize the ideas of freedom and creative sharing in the “Fashion Factory”.


Nedap Solution

Pimkie selected Nedap’s iD Top: a powerful, compact and fashionable overhead RFID reader, which accentuates the sense of spaciousness, and creates no visual barrier for customers to view the store’s products. Six iD Tops are installed along the broad entrances of Pimkie’s flagship store and are used for RFID-based electronic article surveillance: smart antenna configuration and synchronization of all the readers ensures the highest detection level.

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