How RAIN RFID enables smart decisions in the retail market

Retailers are fighting hard to grow and stay profitable in this highly competitive market. It is imperative to be open for forward thinking technologies to reduce cost and increase customer service levels. Sales concepts and supply chain models that have worked for many years are not suitable anymore. Digital technology has continued to change consumer behaviour, providing them with more options to switch from one sales channel to another, seeking for the best deal and the most convenient delivery method.